Quick answer: to find potential in bad performing products and elevate good performing products.
Since launching Bidbrain we started to notice that almost all our customers focus only on their good performing products. And therefore left a huge part ‘’untouched’’.
By finding similarities in products, grouping them together and ultimately looking for profitability in their combined historical data, we have seen both elevation in good products, but also activation on so-called forgotten products.
This has led us to increase conversion value and lower ROAS at the same time, in one case we increased the conversion value by 400+ % in just two months.