Our average warm-up period is 2,5 - 4 weeks.
It varies, if you have run SMART shopping before BidBrain you historic Keyword data will be hidden from our AI which will make the warm-up period longer. The minimum volume on a store the month before going live with BidBrain is at least 20 transactions and a monthly spend of 5 000 EUR. With that the warm-up period should be between 2-4 weeks. Other factors that contribute to a longer Warm-up period are for example: a too low CoS-goal, too low budget, your prices compared to competitors or the quality of your feed. But our total avg is a warm-up period of 2,5 - 4 weeks.