How to add Bidbrain supplemental feed to Merchant center account

Bidbrain uses a supplemental feed to upload your bids and optimize your main feed. This is how you add it to your merchant center account.

When implementing Bidbrain we highly recommend that you use your own currently active Google Merchant Center to avoid having a warm up period that comes with creating a new Merchant Center account.

When implementing Bidbrain with your own Merchant Center account, you need to add a supplemental feed so that Bidbrain can handle the feed optimization and also handle the bids through the custom labels.

Follow the steps below to learn how to add the supplemental feed.


Step 1

  1. Log into your Merchant Center account
  2. Click on “Products”
  3. Click on “Feeds”
  4. Click on “Add supplemental feed”







Step 2

  1. Enter a name for the supplemental feed, it needs to be unique so enter your store name and country for example (e.g. Bidbrain Modog SE supplemental feed).
  2. Select “Scheduled fetch”.




















Step 3

  1. Enter a file name for the supplemental feed, you can use the same name as before (e.g. Bidbrain Modog SE supplemental feed).
  2. Select “Daily” under “Fetch frequency”.
  3. Select a time that the supplemental feed will be fetched each day under “Fetch time”. It’s recommended to select a time 1-2 hours after the primary feed usually gets updated.
  4. Enter the supplemental feed URL that you get from your Bidbrain account.








Step 4

  1. Select the primary feed you want to connect the supplemental feed with and press “Create feed”.